![atento logo atento logo](https://atento.com/wp-content/uploads/2020/08/Publicacio%CC%81n-FB-Atento-es-formalidad.png)
To suupport communication among the deaf and hard of hearing and create an increasingly inclusive environment for this group, our training area developed a free introductory course in Libras (Brazilian sign language), which any employee can take. Promoting actions that contribute to make not only our work environments more inclusive but also society as a whole, is part of our mission and it is aligned with our ESG strategy,” emphasizes Pablo Sanches, global director of marketing and ESG.ĭeaf and hard-of-hearing inclusion in Brazil “We believe that diversity generates value, so we have a strong culture of inclusion, offering equal opportunities for all our employees. And it is with great satisfaction that we present this work’s results, which made us look closely at the needs of those who live with limited communication every day,” she explains, noting that the company is the first in the sector in Brazil to have their name in Sign Language. Their direct participation really makes us feel proud. “Today, we have more than 50 deaf and hard-of-hearing employees who can support a project of this size. Atento agents have already started to promote the sign using the video services provided exclusively for the company’s deaf and hard-of-hearing customers.Īccording to Ana Marcia Lopes, Vice President of HR and Social Responsibility at Atento in Brazil, this is just one initiative, among many others, that the company implemented as part of its effort to promote inclusion, already recognized in the Brazilian market. The sign was a pioneering creation in the CX industry in Brazil, even though it is universally used, made by combining the words ‘help’ and ‘Atento’ (which means attention in Portuguese) in Libras (Brazilian Sign Language). From now on, the name “Atento” is displayed as a unique and exclusive gestural symbol, without the need to spell it, which positively impacts communication between the hearing-impaired community, including employees, customers, and society in general. (NYSE: ATTO, “Atento” or the “Company”), one of the world’s five largest service providers and a leading company in customer relationship management and business process outsourcing (CRM/BPO) services in Latin America, presents the market the official symbol that represents the company’s name in sign language, providing more agility and improving communication between deaf and hard-of-hearing people of any nationality, without limitations.Ītento’s deaf and hard-of-hearing employees directly participated in the project, facilitating interactions and promoting their inclusion across all regions where the company operates. The initiative is another chapter in the intense effort to promote inclusion and diversity by the company, whose name is now displayed with an exclusive symbol in sign language.